How much does a turnkey online store cost

What “turnkey” means in business terms

Turnkey means you get a store ready to sell, built around your process, not a monthly subscription to a platform where “good enough” is the ceiling. You get catalog, cart, payments, shipping, invoicing, and an admin panel for day-to-day work. You sell. The software keeps the back office in order.

The storefront looks the way you want

You are not stuck with a theme catalog. We can work from a Figma file, an AI-generated layout, or a simple visual brief. The point is simple: the store looks like your brand, not like another template shop.

What €3,500 covers (starting package)

The final quote is confirmed after a short brief and a free consultation. The base package typically includes:

• Custom storefront design (Figma, AI, or brief) and marketing zones
• Product catalog with brands and price history
• Product import from one supplier or a legacy app
• Basic stock, preorders, and special orders
• Online payments, courier, and invoicing
• Email notifications (and SMS if you need them)
• Technical SEO and Google/Meta setup (tags, pixel, feeds), accessibility, and GDPR
• A clear admin panel on mobile or desktop
• Hosting included for year one; then about €10/month

What stays outside the starting price

We discuss these separately so nothing surprises you later:

• Imports from multiple suppliers at once
• ERP links or highly custom systems
• Ongoing marketing campaigns and copywriting for every product
• Domain name and brand assets (logo, banners)
• Full source code (optional, if you want total independence)

Where costs usually hide

Many stores look cheap at launch and expensive a year later: subscriptions, paid apps, sales commissions, per-user limits. With a turnkey store, the goal is the opposite: invest up front, keep the monthly cost low, and avoid paying “rent” on your own growth. Thanks to a lean, fast architecture, hosting after year one stays around €10/month without giving up speed on a serious catalog. You pay for changes only when you actually need them.

If you are tired of fixing WordPress every month

A lot of operators land here after a few years on WordPress or other plugin-heavy CMS setups: the store gets slower, updates break something, and covering a real workflow means paying for monthly modules that do about 70% of what you need while you live with the rest. Performance drops, the admin feels frustrating, and your time goes into maintenance instead of sales. A turnkey store flips that: the important features live in the product, not in a stack of subscriptions, and speed is part of the design, not a weekend patch.

What this looks like in real life

On projects like the Simba's Group online store, the focus is not jargon. It is clean operations: payments, couriers, invoicing, stock, price history, admin alerts, and a fast store people can actually use. The technical deep dive lives in the case study. Here, the result matters: you sell without daily chaos.

When it is worth it (and when it is not)

It is worth it if you have a serious catalog, supplier imports, cost control needs, and want a store that lasts. It is not worth it if you sell a handful of products “just to see”: a minimal setup is enough until demand is proven.

Let’s see what fits

The initial consultation is free. I will tell you clearly whether it makes sense, how long it takes, and what it costs, before you commit. Package details are on the Turnkey online store page.